Image credit: Queensland Sotheby’s International Realty
The Shining Stars of Breakfast Creek Lifestyle Precinct
Paul Arthur, CEO of Queensland Sotheby’s International Realty
In this content series, we speak to the shining stars behind Breakfast Creek Lifestyle Precinct, to find out their story.
We meet Paul Arthur, CEO of Queensland Sotheby’s International Realty, which buys and sells luxury residential homes and rural properties. In his role, Paul oversees all activity within the Queensland market.
What’s your career background how did you come to be owner and CEO of Queensland Sotheby’s International Realty?
I spent the first 30 years of my career in logistics and shipping for a market-leading USA corporation and Fortune 400 company, holding Senior Executive roles in three continents and overseeing all business activity.
During that time, my wife and I were buying and selling high-end properties through Sotheby’s International Realty. When I decided to move the family back to Australia, we contacted Sydney Sotheby’s International Realty, to help us find our new home.
When we had been back in Australia for a few years, our middle son was given the opportunity to join the swimming program at The Southport School (TSS) Aquatic on the Gold Coast, which is the best in the country. My wife and I have always loved Queensland, so we decided to move the whole family there. When I told Michael Pallier, the Managing Director of Sydney Sotheby’s International Realty, about our move, he asked me to consider taking the Sotheby’s brand to Queensland. That’s how it came about.
Today we have four offices in Queensland on the Gold Coast, Port Douglas, the Whitsundays and Brisbane. We are also getting ready to announce two new locations soon.
What was the key driver behind opening a Brisbane office for Sotheby’s International Realty?
Sotheby’s is an amazing brand that has been around since 1744, which makes us one of the oldest companies still trading on the planet.
Brisbane is growing rapidly and is becoming a very sophisticated city, and we felt there was a great opportunity to bring the Sotheby’s brand, which is associated with quality and uniqueness, into the market.
What appealed to you when considering Breakfast Creek Lifestyle Precinct as your location for the Brisbane office?
As a business, we evolved within the Brisbane market quickly. Rather than have numerous smaller sites, we made the strategic decision to have one office in a central location.
We wanted somewhere on the fringe of the city, and Breakfast Creek Lifestyle Precinct was the perfect location, being the gateway to Brisbane’s CBD. The opportunity to be in an environment with other like-minded brands that service the same clientele made perfect sense.
Can you tell me about your vision for the Sotheby’s brand in the Queensland market?
We’re well on our way to executing against our business vision, which is to have robust operations in Brisbane and throughout key lifestyle locations in Queensland.
Breakfast Creek Lifestyle Precinct has such a fantastic story of creating unique and memorable luxury customer experiences, can you explain to me what luxury means to you?
For me, luxury is not about a price point, it’s about memorable and unique experiences.
At Queensland Sotheby’s International Realty, whether we are selling a $5 million property or a $500,000 apartment, our clients will be treated to a process that is special to experience.
What differentiates the Sotheby’s sales process from competitors?
There are two types of real estate agencies. There are trading agencies that just simply list properties on the traditional real estate platforms, and that’s about the extent of their ability to market a property.
We go well beyond that – we market and expose our properties on platforms not only locally, but nationally, and through our offices in all the key cities and then internationally, so our reach is huge.